Verizon, one of the largest wireless cellphone providers in
the country only sold 3.1 million iPhones last quarter, only 651,000 of which
were the new iPhone 5. This is a surprising statistic considering the
popularity of the iPhone 5. I believe that people believe that since the
iPhones are so similar and just have minor changes, than why not buy the
cheaper product. It all makes sense in the end; one example would also be the
iPad’s. The first iPad was very expensive when it came out, and once the newer
and improved products coming out resulted in the price to decrease. The nations
largest wireless carrier blamed Apple’s iPhone 5 supply constraints, not weak
demand, for surprisingly low number of iPhone 5’s sold in their first week on
store shelves. Wall Street analysts were
still expecting an iPhone 5 sales number almost twice as high as the one
Verizon reported. As a result of those numbers, Verizon Wireless posted a
record profit margin of 50%. “Thanks to its industry-high subsidy of
about $400 per iPhone, Apple's smartphone tends to decimate carriers' profit
margins, particularly when new iPhones launch. The iPhone can be quite
lucrative for carriers in the long run, but the huge rush of subscribers
upgrading to the new device tends to have a nasty immediate impact on their
bottom lines.”
The fact that Verizon had that little
amount of sales is a bit of a surprise as a result of the release of a major
product such as the iPhone 5 is amazing to see. With the holiday season coming
up, the sales for the iPhone 5 will increase dramatically and help Verizon sell
more iPhones. This is a product that will continue to have a large sum of sales
within the next year. “Despite the worse-than-expected iPhone 5 numbers,
Verizon still managed to activate 6.5 million smartphones over the past three
months -- more than any quarter in its history except for the fourth quarter of
2011, when the iPhone 4S first went on sale. Verizon's 1.5 million net new
customers under contract was its highest number of customer additions in four
years.” So all in all Verizon is on track to start selling more and more
iPhones, within the current year.
http://money.cnn.com/2012/10/18/technology/mobile/verizon-iphone/index.html
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