Twice as many mobile news readers prefer browsers to apps

Whether it is an iPad, iPhone or any other smartphone or tablet, the use of these products are replacing our everyday standard products. The usual everyday things such as reading the news has been a target for several apps as well as looking up the news through web browsers on your smartphone or tablet. With the demand to read the news on tablets and smartphones, it has increased the amount of apps released to try to meet the demand. You would figure a person that likes to read the Wall Street Journal would like to log on to their app and look at the headlines. Recently people that use a smartphone or tablet have started to use the web browser to look up the news rather than using these apps that have the sole purpose of giving people the news that have a smartphone or tablet. "Sixty percent of tablet news readers and 61% of smartphone news readers in the survey said they get most of their news through web browsers on those devices. Twenty-three percent of tablet news readers and 28% of smartphone news readers claimed they use apps, while 16% and 11%, respectively, said they use apps and web browsers equally." This is a surprising stat because most of the apps are an innovative tool that more and more people are starting to use.

As a owner of a smartphone, there are several apps that I have that I do not use. One for an example is my USA Today app that I probably opened once or twice in the time that I have had. I am also not a person that really keeps up with the news but I really do not use half of the apps in my phone. I feel like the people who do read the news are not aware of these certain apps. Once the awareness increases than the use of these apps will increase. "The study found that mobile devices aren't so much cannibalizing news consumption as adding to it, particularly when it comes to tablets. Forty-three percent of tablet news readers said tablets add to the amount of time they spend with the news, and about a third said they get news from sources they didn't turn to before." It also has to do with the product, reading on a tablet or smartphone is different and cool to the current generation as well as the older people.

http://www.cnn.com/2012/10/01/tech/mobile/mobile-news-survey/index.html