EBay unveils major redesign and same-day delivery service
The new redesign of EBay, as well as their offerings
is a new and improved way to offer a service in this day and age. EBay was a
very different company in the aspect of what they offer. Being an online action
website they want to position themselves in a certain part of the market. This
improved way of technology was new and improved when it first came out and now
it is a developing trend among potential buyers. Whenever you are looking for a
rare item you can go on EBay and see if it is listed on the website. Whether it
is tickets, clothes or cars, EBay has truly opened the door to a different way
of buying and selling products. I am a frequent EBay user, every time I
consider buying a product I always look on EBay first before going to any other
site. Call me a loyal customer but, in most cases, you will find cheaper
products there than on the original website. For an example, I was looking to
buy a New York Jets jersey online a couple of weeks ago, on the team shop as
well as the NFL shop it was around $100. When I looked on EBay the jersey was
$75 including shipping. If this is the difference in price for every item than
there is no way I am not going to constantly go back and look for another cheap
product.
EBay always had a distinct specific logo, one that
everyone would realize what it is. Now they have decided to change the design
of their website to one that meets the modern age. "Our site's look and
feel has been a little inconsistent, chief technology officer Mark Carges
acknowledged at the unveiling in New York City on Wednesday. The redesign, he
said, was largely inspired by customers' increasing use of mobile devices for
retail purchases.” The article talks about keeping valued customers coming back
to the website constantly. This is pretty much the main goal of a company that
has a bunch of success. It was mentioned that EBay has 105 million active
users, which is obviously a pretty large amount. More details about the newest
designs were also mentioned in the article talking about the similarity to
Facebook. “The biggest change to "the new eBay" is the homepage, now
called "Feed" -- evoking Facebook in name and Pinterest in design.
Visitors can opt to follow brands, product types, and anything else that eBay
sells. Those items will then pop up on the Feed homepage, in addition to
product suggestions based on the customer's past browsing or purchase history.”
They have also implemented a Google-inspired search: “EBay's search also
received a makeover, with an autocomplete feature similar to that of Google and
a promise of "more relevant" results.”
All of these redesigns are a result in a possible
new target market, focusing on keeping the current customers of EBay but adding
minor details to improve their services.
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