Whether its Facebook, twitter, or any other social networking site, this is an up and coming industry that companies want to get their hands on. This industry has been mostly dominated by Facebook who recently took over Instagram. Instagram is a social networking site where you follow people that post pictures. It was a competitor of Facebook, so Facebook being a an industry leader was capable of buying their competitor. The other major player in the industry is Google. Google has had serve issues when it comes to being able to compete with an established player in the industry such as Facebook. As a result of this issue, Google bought a social networking program similar to Instagram called Nik. Google is hoping that the addition of this program that it will help cut the gap between Facebook and Google.
I am not a huge fan of Instagram, but I believe that the addition of the program to Facebook is a key and important move in the social network industry. Google cannot compete with a major player such as Facebook to begin with, but now adding Instagram to the fold will only put them miles ahead of Google. To be honest I could not even tell you what the social networking site is that Google offers, but the one thing that I know for sure is that it cannot be as successful as the program Facebook offers. Nik is another program that I have not heard of, so I do not think that the addition of this program will really affect the industry in a major way.
http://bits.blogs.nytimes.com/2012/09/17/google-buys-nik-to-lure-photographers-to-google-plus/
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