Here comes the Windows Phone Hail Mary

As I have mentioned several times in these blogs, the smartphone industry is continuing to develop and become the industry that every player wants to get into now. Microsoft is the latest player to try to fit their product along side all of the other major players including the iPhone and the Samsung Galaxy. Microsoft has been trying to figure out a way to become a major player in this industry and all of their efforts have not been successful. The first Windows Phone 8 devices are going to start going on sale this Friday or today. It will be interesting to see the sales as the approaching holiday season rolls around and whether or not they will be able to compete with the major competitors. Like I mentioned before the Windows Phone 7 was released two years ago and was not very successful. They have been planning their return in the market by working on their marketing programs as well as improving their device. The market does not seem to be very interested in Microsoft smartphones, it appears that getting an iPhone and/or a Samsung Galaxy is what they are looking for. "In some respects, it's heading in the wrong direction. Microsoft's smartphone sales are slowly ticking up, but the rest of the market is growing much faster. Microsoft's smartphone market share fell to just 3.6% in September -- roughly a third of the share Microsoft commanded a month before Windows Phone launched." As a person that is pretty familiar with smartphones, I have not heard much about this product. When looking at the reviews I found several people talking about the product and was surprised to see the reaction. "The irony is that the product is actually pretty great. Most reviewers praised its innovative interface, and the relatively small number of people who actually use Windows Phone love it. Windows Phone 8 is even better, offering a host of improvements over the previous iteration. The new software got some much-needed tweaks and snazzy new features that rival those on the iPhone or most popular Android devices." This is an odd thing to notice mostly because the product is actually a innovative product that is just having issues breaking into the market. I would consider myself a loyal Apple customer, I got my first iPhone last Christmas and I have realized that I will never get another smartphone besides an iPhone. This product should be something that the major players should monitor and it will be interesting to see the return if it ends up being successful.

 http://money.cnn.com/2012/11/09/technology/mobile/windows-phone-8/index.html